Which retail company revolutionized customer navigation in the 1930s by creating free road maps that became a cultural icon and marketing phenomenon?

Before digital maps and GPS, retailers had to find innovative ways to help customers navigate to their stores. One company revolutionized the relationship between geography and retail by creating a product that became an essential travel companion for decades. Test your knowledge about this intersection of retail history and geographic innovation that changed how consumers found their way to businesses across America.

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• Standard Oil (later Esso/Exxon)
• Sears, Roebuck and Co.
• Rand McNally
• Howard Johnson's

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