Which innovative marketing strategy helped propel 'The Blair Witch Project' (1999) to massive box office success despite its tiny $60,000 production budget?

The marketing budget for major studio films often rivals the production budget itself, with studios using sophisticated strategies to maximize audience engagement and ticket sales. From carefully timed trailer releases to strategic product placements, the business of film marketing has evolved into a complex science that can make or break a movie's financial success. Test your knowledge of how Hollywood turns films into blockbuster commercial products!

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Creating a fake documentary about the 'real' missing filmmakers that aired on Sci-Fi Channel before the movie's release
Pioneering viral marketing by creating websites and online 'found footage' that suggested the events in the film were real
Distributing unmarked VHS tapes containing film clips to college campuses nationwide
Releasing the film exclusively in independent theaters to create artificial scarcity and word-of-mouth demand