Which athletic apparel brand partnered with the NBA in 2017 to create the first-ever connected jersey that unlocked exclusive digital content when scanned with a smartphone?

The sporting goods retail landscape has dramatically evolved in recent years, with major brands implementing innovative strategies to enhance the customer experience. From immersive store environments to cutting-edge technology integration, sports retailers are constantly pushing boundaries to connect with athletes and enthusiasts. Test your knowledge about one particularly successful brand collaboration that revolutionized how performance sports apparel is marketed and sold.

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Nike (with NikeConnect technology)
Under Armour (with UA Connected)
Adidas (with miCoach integration)
Puma (with Puma Interactive)