Which advertising campaign coined a new linguistic term that was later added to the Oxford English Dictionary as an official word?

In the world of marketing and advertising, language plays a crucial role in how brands connect with their audiences. Certain advertising campaigns have made such significant impacts that they've actually changed how we speak and communicate. This poll tests your knowledge of how language innovations in advertising campaigns have permanently entered our everyday lexicon and cultural consciousness. Can you identify which famous linguistic creation sparked a revolution in how products are marketed?

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Absolut Vodka's 'Absolut [Blank]' campaign, which led to 'absolut' becoming recognized as an intensifier in casual speech
Google's campaign that turned their brand name into a verb ('to google' something), officially recognized by the OED in 2006
Apple's 'Think Different' campaign, which legitimized the adverbial use of 'different' without '-ly' in formal English
Coca-Cola's 'Share a Coke' campaign, which led to 'shareability' becoming a recognized marketing metric term