Which company introduced the first widely recognized customer loyalty program in 1896 that used collectible stamps which customers could redeem for merchandise?

While customer loyalty programs seem like a modern retail innovation, they actually have a fascinating history dating back much further than most people realize. These programs fundamentally changed how businesses interacted with customers, creating lasting relationships rather than just one-time transactions. Test your knowledge about the origins of customer loyalty programs and how they transformed the retail landscape throughout history.

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Sperry & Hutchinson (S&H Green Stamps)
American Airlines (AAdvantage program)
Betty Crocker (Box Tops points program)
Montgomery Ward (Rewards catalog)