Which company launched the first modern customer loyalty program in 1981 that became the model for most retail loyalty programs we see today?

The concept of customer loyalty programs has a fascinating history that dates back further than many realize. These programs revolutionized how retailers maintained customer relationships and drove repeat business. This poll tests your knowledge about the origins of modern customer loyalty programs and how they've shaped retail history. Do you know which pioneering program set the standard for what we see in stores today?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

American Airlines (AAdvantage)
S&H Green Stamps
Walmart
Betty Crocker's Points Program