Which innovative brand storytelling technique did Spotify introduce in 2016 that has since become a major annual marketing event for the platform?

The music industry has undergone dramatic transformation with the rise of digital platforms and streaming services. This shift has completely changed how music is marketed, distributed, and consumed. Test your knowledge about how streaming platforms have revolutionized brand storytelling and product marketing in the music industry!

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Spotify Wrapped - personalized year-end listening statistics for each user
Spotify Storylines - allowing artists to add visual storytelling elements to their tracks
Spotify Canvas - looping visual art clips that play with songs
Spotify Moments - curated playlists based on daily listening habits