Which innovative marketing strategy did Netflix use in 2013 that revolutionized how streaming platforms promote original content?

The landscape of film and television distribution has undergone a massive transformation in the past decade. Streaming services have revolutionized how content reaches audiences, but their marketing strategies have been equally innovative. This trivia question focuses on a pivotal marketing decision that helped establish one of the major streaming players as a content creation powerhouse, changing their business model forever and influencing the entire industry.

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Releasing all episodes of 'House of Cards' simultaneously, creating the binge-watching model
Implementing the first recommendation algorithm based on viewing history
Introducing the first ad-free subscription model for streaming content
Creating the first mobile app for downloading shows for offline viewing