Which famous luxury fashion house designed and manufactured military uniforms during World War I before becoming known for its iconic fashion products?

Throughout history, military conflicts have influenced product development and marketing in unexpected ways. Many companies that began as military suppliers evolved into household names, while others leveraged military associations for brand positioning. This trivia question explores an interesting collaboration between military history and commercial branding that many might not know about.

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Burberry, which created the trench coat specifically for British officers fighting in the trenches
Louis Vuitton, which produced specialized luggage trunks for French military officers to transport equipment
Chanel, which designed more practical women's clothing for those working in munitions factories
Hermès, which shifted from making horse saddles to manufacturing military boots for cavalry units