Which streaming service was the first to split its DVD rental business from its streaming subscription, causing significant customer backlash in 2011?

In the evolving landscape of film and television distribution, streaming services have revolutionized how we consume content. The subscription model has become the dominant revenue strategy for most platforms, but the transition from traditional viewing to streaming wasn't immediate. This trivia question tests your knowledge about a pivotal moment in streaming history that changed the industry forever.

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Netflix (creating Qwikster for DVDs)
Amazon Prime Video (separating from Amazon Prime shipping)
Hulu (creating Hulu Plus for premium content)
HBO (launching HBO Go separate from cable subscriptions)