Which groundbreaking 1980s marketing campaign featured the slogan 'It's gotta be the shoes' and is credited with increasing Nike's market share from 17% to 43% in just 5 years?

In the competitive world of sports retail, marketing campaigns can define generations and revolutionize how brands connect with athletes and fans. Some campaigns transcend their initial purpose to become cultural phenomena, driving unprecedented growth and changing industry paradigms. Test your knowledge of one of the most influential sports marketing campaigns that transformed both an athlete's career and a struggling company's fortunes.

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• The Air Jordan campaign featuring Michael Jordan
• The Bo Knows campaign featuring Bo Jackson
• The Just Do It campaign featuring various athletes
• The Dream Team campaign featuring the 1992 Olympic basketball team

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