Which world record holder secured the largest single-athlete endorsement deal in history (as of 2023), revolutionizing how brands partner with record-breaking athletes?

The intersection of world record achievements and product endorsements has created some of the most lucrative marketing partnerships in history. Athletic achievements that shatter records often translate into massive brand endorsement opportunities. This trivia tests your knowledge about the relationship between record-breaking performances and the marketing strategies that capitalize on them. Can you identify which historic endorsement deal truly changed the game for athletes and brands alike?

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Michael Phelps with Under Armour ($200M) after breaking the record for most Olympic gold medals
LeBron James with Nike ($1B lifetime deal) after breaking numerous NBA scoring records
Usain Bolt with Puma ($350M) after setting world records in 100m and 200m sprints
Simone Biles with Athleta ($500M) after becoming the most decorated gymnast in world championship history