Which gaming company first introduced the 'Battle Pass' concept that has now become a standard customer retention and monetization strategy across the gaming industry?

The gaming industry has transformed customer loyalty beyond traditional retail methods. Virtual worlds now offer sophisticated engagement systems that keep players coming back and spending more. From battle passes to exclusive in-game rewards, gaming companies have pioneered digital loyalty strategies that many traditional retailers now try to emulate. Test your knowledge about one of gaming's most successful loyalty innovations!

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Epic Games (Fortnite)
Valve Corporation (Dota 2)
Activision Blizzard (Call of Duty)
Riot Games (League of Legends)