Which innovative geographic retail strategy did REI implement in the 2010s that significantly contributed to its expansion into urban markets?

Outdoor retailer REI (Recreational Equipment, Inc.) has employed unique geographic expansion strategies throughout its growth history. The company's approach to selecting new store locations differs from many national retailers, focusing on specific community characteristics and outdoor recreation opportunities. This poll tests your knowledge about REI's geographic retail growth strategy that helped transform it from a regional Pacific Northwest cooperative to a national retail presence.

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Opening flagship "experience centers" in major cities with climbing walls and outdoor trails to showcase products in simulated environments
Establishing small kiosks exclusively in national parks and forest service locations to capture the outdoor enthusiast market
Creating members-only outlet locations in rural areas to serve as both distribution centers and discount retail outlets
Implementing a mobile store program with converted shipping containers that relocate seasonally based on outdoor activity trends