Which pop culture brand collaboration launched the first mainstream 100% ocean plastic packaging in 2019, sparking a trend of celebrity-endorsed sustainability initiatives?

In today's celebrity-obsessed world, brands are increasingly partnering with pop culture icons to promote sustainability initiatives. These collaborations not only generate buzz but also help educate consumers about environmental issues. This trivia question tests your knowledge of a groundbreaking sustainability initiative that made headlines and changed how fans view their favorite products. Do you keep up with how the entertainment industry is influencing sustainable consumption?

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Adidas x Parley (with Pharrell Williams)
Kylie Cosmetics x The Ocean Cleanup
Nike x Billie Eilish Recycled Collection
H&M x BTS Conscious Collection