Which U.S. government agency underwent a major rebranding effort in 2010 that included a new logo, streamlined customer experience, and digital-first strategy to combat its reputation for long wait times and bureaucracy?

Government agencies and political organizations have increasingly adopted sophisticated branding strategies once exclusive to the private sector. From visual identities that build citizen trust to communication strategies that enhance engagement, government branding has become a critical component of public administration. This trivia question explores a notable government rebranding initiative that changed public perception and service delivery.

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Internal Revenue Service (IRS)
United States Postal Service (USPS)
Transportation Security Administration (TSA)
Federal Emergency Management Agency (FEMA)