Which gaming company pioneered the 'Direct-to-Avatar' retail model that lets players purchase digital fashion items from real-world brands for their in-game avatars?

In the rapidly evolving gaming and virtual worlds industry, retailers are creating innovative shopping experiences inside popular game platforms. These virtual stores allow players to purchase both digital items for their in-game characters and physical merchandise delivered to their real-world addresses. This trend represents a fascinating intersection of gaming, e-commerce, and immersive technology that's reshaping consumer psychology and retail strategies.

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Epic Games (Fortnite)
Nintendo (Animal Crossing)
Mojang (Minecraft)
Activision Blizzard (World of Warcraft)