Which digital marketing innovation did UNESCO implement in 2020 that helped increase youth engagement with Intangible Cultural Heritage practices by over 70%?

Traditional cultural celebrations and heritage are increasingly becoming powerful elements in digital marketing strategies. Brands that authentically incorporate cultural traditions into their campaigns often create deeper connections with audiences while preserving cultural heritage. This trivia question explores how a major heritage organization has leveraged digital platforms to revitalize interest in traditional cultural practices.

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AR filters on Instagram that let users virtually try traditional crafts and costumes
A YouTube challenge series called #HeritageInMyHands featuring celebrity participants
An interactive TikTok campaign featuring regional folk dances set to contemporary music
A podcast series interviewing elders about cultural traditions with AI-generated visual companions