Which pharmaceutical product launch strategy was the first to utilize direct-to-consumer (DTC) television advertising after the FDA relaxed broadcast advertising regulations in 1997?

The pharmaceutical industry has seen numerous groundbreaking product launches that revolutionized both medicine and marketing strategies. These launches often combine scientific innovation with sophisticated marketing approaches to educate healthcare providers and patients. This trivia tests your knowledge about a significant product launch strategy that changed pharmaceutical marketing forever and set new standards for how medical products are introduced to the market.

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Pfizer's Viagra (sildenafil) campaign featuring Bob Dole as spokesperson
Merck's Fosamax (alendronate) campaign targeting osteoporosis awareness
Eli Lilly's Prozac (fluoxetine) 'Depression Hurts' awareness campaign
Johnson & Johnson's Concerta (methylphenidate) ADHD educational marketing