Which retailer first implemented a comprehensive plastic bag reduction program in the 1970s, decades before it became common practice?

Throughout retail history, certain companies have led the charge in sustainability practices, transforming how businesses approach environmental responsibility. Long before it became a marketing trend, these pioneering retailers established groundbreaking initiatives that would later become industry standards. Test your knowledge about the historical development of sustainability in retail and discover which early innovations have shaped today's green retail landscape.

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The Body Shop, introducing biodegradable shopping bags in 1976 as part of Anita Roddick's environmental mission
Marks & Spencer, launching their 'Plan A' initiative in 1974 which included the first major plastic reduction strategy in retail
Patagonia, establishing their 'Don't Buy This Bag' campaign in 1979 to discourage excessive consumption
IKEA, creating the first reusable shopping bag program in 1977 alongside their flat-pack furniture concept