Which gaming platform pioneered the concept of a persistent virtual marketplace where players could purchase digital items with real currency and later introduced a creator economy for user-generated virtual goods?

Virtual worlds are becoming the new frontier for retail experiences. Gaming platforms are increasingly serving as innovative digital marketplaces where brands can engage with consumers in immersive ways. From virtual storefronts to in-game purchases, the boundaries between gaming and shopping continue to blur. Test your knowledge about how retail innovation is transforming gaming and virtual worlds!

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Second Life
World of Warcraft
Minecraft
The Sims Online