Which company is credited with creating the first modern customer loyalty program in 1981, introducing the concept of 'frequent flyer miles' that revolutionized customer retention strategies?

Loyalty programs are a cornerstone of modern retail strategy, but they weren't always so common. These programs have evolved dramatically since their inception, changing how businesses interact with customers and build long-term relationships. This trivia question explores the origins of one of retail's most influential customer retention innovations. Test your knowledge about the pioneering company that forever changed how businesses reward repeat customers!

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American Airlines
Marriott Hotels
American Express
Sperry & Hutchinson (S&H Green Stamps)