Which major bookstore chain first introduced a paid membership loyalty program that offered a flat percentage discount on all purchases plus exclusive benefits for an annual fee?

In the competitive world of book retail, loyalty programs have become essential tools for attracting and retaining bibliophile customers. Major bookstore chains have developed unique reward systems that reflect their brand identities and cater to avid readers. This trivia question explores one of the most innovative loyalty programs in literary retail history—can you identify which bookstore chain pioneered this customer retention strategy?

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Barnes & Noble (B&N Membership)
Borders Books (Borders Rewards Plus)
Books-A-Million (BAM! Millionaire's Club)
Powell's Books (Powell's Perks)