Which audience feedback method led to the famous alternate ending of the film 'Fatal Attraction' (1987), changing it from the original suicide scene to a more confrontational finale?

Before the era of social media and online reviews, film and television studios relied on various methods to gather audience feedback that shaped their product development decisions. Understanding these historical approaches provides insight into how the industry has evolved its customer feedback mechanisms over time, and how these strategies influenced some of the most iconic content adjustments in entertainment history.

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Test screening reactions where audiences overwhelmingly rejected the original ending
Focus groups conducted with loyal Paramount Pictures subscribers
Mail-in survey cards distributed with VHS rental copies
Nielsen ratings analysis of similar thriller films