Which gaming company first implemented an AR-powered retail app that allowed customers to visualize game characters in-store before purchasing related merchandise?

The gaming industry has transformed retail experiences through innovative augmented reality strategies. Major gaming companies have pioneered ways to blend physical and digital shopping experiences, creating immersive product showcases that extend the gaming universe into retail environments. Test your knowledge about how these AR innovations have reshaped the gaming retail landscape!

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Nintendo with their Pokémon GO Store Experience (2017)
Sony with their PlayStation Reality Lens (2018)
Microsoft with their Xbox Holographic Display (2019)
Epic Games with their Fortnite Shop Portal (2020)