Which innovative retail strategy did Nike first introduce in 2018 that revolutionized how sports fans shop at NBA arenas?

In the competitive world of sports retail, brands employ various strategies to capture market share and build fan loyalty. From innovative stadium shopping experiences to digital engagement tactics, the business side of sports is as strategic as the games themselves. Test your knowledge about how major sports brands position themselves in this multi-billion dollar industry!

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Nike FastPass: A mobile app allowing fans to order merchandise from their seats with delivery to their location in under 10 minutes
Nike Connect: Jersey technology with embedded NFC chips allowing fans to access exclusive content and offers by scanning their jersey with a smartphone
Nike Arena Lockers: Self-service merchandise pickup stations activated by facial recognition technology
Nike GameDay Exchange: An in-stadium marketplace where fans could trade used merchandise for store credit during games