Which famous athlete's endorsement of Wheaties cereal in 1934 pioneered celebrity food marketing and led to the iconic 'Breakfast of Champions' campaign?

Food endorsements by celebrities have shaped consumer preferences for decades. From athletes on cereal boxes to movie stars promoting kitchen appliances, these partnerships have significantly influenced food retail marketing strategies. This trivia question explores an iconic food endorsement that changed the trajectory of a brand and created a lasting cultural impact. Test your knowledge of these powerful marketing partnerships that have become embedded in our culinary consciousness.

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Lou Gehrig
Babe Ruth
Jack Dempsey
Jesse Owens