Which gaming company's loyalty program first introduced a 'battle pass' model that has since been widely adopted across the industry?

Customer loyalty programs have become a significant battleground in the gaming industry, with major platforms and publishers creating innovative ways to reward their most dedicated players. These programs not only drive retention but also influence purchasing decisions across gaming ecosystems. Test your knowledge about how the biggest names in gaming keep players coming back!

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Epic Games (Fortnite)
Valve Corporation (Steam)
Activision Blizzard (Call of Duty)
Riot Games (League of Legends)