Which major retailer launched the 'Día de Muertos' (Day of the Dead) collection that became controversial for cultural appropriation before being redesigned with authentic Mexican artisan input?

In today's global marketplace, many retail giants incorporate cultural traditions into their branding to connect with specific demographics or honor heritage. This strategy can be seen in special product lines, marketing campaigns, and even in how brands position themselves in various markets. Test your knowledge about how major retailers have integrated cultural traditions into their brand identity and marketing strategies.

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Nike
H&M
Zara
Adidas