Which company is credited with launching the first modern retail loyalty program in 1981 that became the model for many programs that followed?

Loyalty programs have become a cornerstone of modern retail strategy, but they weren't always ubiquitous. This poll tests your knowledge about the origins of retail loyalty programs that revolutionized how companies build customer relationships. Understanding the history of these programs provides insight into how customer retention strategies have evolved in the retail sector and why they remain crucial to business success in today's competitive marketplace.

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American Airlines (AAdvantage)
Starbucks (Starbucks Rewards)
Walmart (Walmart Plus)
Macy's (Star Rewards)