Which military history museum pioneered the 'living history' retail concept that has since been adopted by museums worldwide?

Military museums aren't just educational institutions - they're also retail operations with carefully designed merchandise strategies. From replica weapons to history books, these institutions have developed sophisticated approaches to engage visitors and generate revenue. This poll tests your knowledge of the retail side of military history preservation and how these institutions have evolved their consumer engagement strategies over time.

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The Imperial War Museum (London), with its 1980s interactive exhibits and companion merchandise lines
The Smithsonian National Museum of American History, with its Revolutionary War reenactor-designed product line
Colonial Williamsburg, whose 1930s living history program created the blueprint for experiential retail in historical settings
The National WWII Museum, whose 'Dog Tag Experience' tracking system revolutionized personalized souvenir marketing