Which company introduced the first modern customer loyalty program in 1981 that became the model for rewards programs used today?

Test your knowledge about the origins of customer loyalty programs that revolutionized retail marketing strategies! These programs have become essential tools for retailers to collect customer data, encourage repeat purchases, and build brand loyalty. But which company pioneered this now-ubiquitous approach to customer retention? Think about which brand first introduced the concept that has since been adopted by countless businesses worldwide.

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American Airlines (AAdvantage)
Starbucks (Starbucks Rewards)
Marriott Hotels (Marriott Rewards)
American Express (Membership Rewards)