Which 1999 film pioneered viral marketing by creating a fake documentary and website suggesting the movie was actual found footage, a strategy that helped it earn nearly $250 million on a $60,000 budget?

The film industry has created some of the most memorable advertising campaigns in history, transforming movies from mere entertainment into cultural phenomena. From groundbreaking taglines to innovative marketing strategies, these campaigns have often been as creative as the films themselves. Test your knowledge of iconic movie advertising campaigns that changed how films are marketed to audiences worldwide.

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The Blair Witch Project
The Sixth Sense
The Matrix
Fight Club