Which company is credited with creating the first modern frequent flyer program in 1981, revolutionizing customer loyalty concepts that would later be adopted across the retail industry?

Loyalty programs have become a cornerstone of modern retail strategy, with companies investing billions to retain customers. These programs have evolved dramatically from simple punch cards to sophisticated data-driven ecosystems that track consumer behavior across multiple channels. But do you know when and where the concept of structured customer loyalty programs first gained significant traction in the retail world? Test your knowledge about the historical foundations of what has become a multi-billion dollar customer retention industry.

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American Airlines (AAdvantage)
S&H Green Stamps
Sears Roebuck & Co.
American Express