Which performing arts organization's controversial 2009 rebranding, featuring a dynamic 'shape-shifting' logo, initially faced backlash but ultimately increased ticket sales by 37% and became a case study in successful arts marketing?

In the competitive world of performing arts, branding has become as important as the performances themselves. Theater companies, dance troupes, and orchestras have developed sophisticated marketing strategies to stand out. This trivia question explores a famous brand identity transformation that revolutionized ticket sales in the performing arts sector and became a case study for arts marketing worldwide.

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The Sydney Opera House
London's Royal Opera House
New York City Ballet
London Symphony Orchestra