Which presidential campaign was the first to create a comprehensive, professionally designed merchandise store with consistent branding across all products, raising over $40 million through merchandise sales alone?

Campaign merchandise has become a crucial aspect of political branding and fundraising. From buttons to yard signs, the packaging and design of political products can significantly impact voter perception and campaign success. This trivia question explores how one presidential campaign revolutionized political merchandising with an innovative approach to product packaging and design that later influenced future campaigns.

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Barack Obama's 2008 campaign, with its iconic 'Hope' design by Shepard Fairey
Donald Trump's 2016 campaign, featuring the 'Make America Great Again' red caps
Hillary Clinton's 2016 campaign, with its 'H' arrow logo designed by Michael Bierut
Bernie Sanders' 2016 campaign, with merchandise featuring his silhouette and 'Feel the Bern' slogan