Which retail giant created a global initiative called 'Handmade' that partners with artisans from over 80 countries to bring traditional crafts to mainstream retail while ensuring fair compensation for cultural knowledge?

Cultural traditions have long influenced product design and retail experiences. In recent years, many brands have incorporated traditional craftsmanship into modern retail contexts, creating unique shopping experiences that honor heritage while appealing to contemporary consumers. This poll tests your knowledge about how traditional crafts have been integrated into modern retail product development and store layouts.

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IKEA (through their HEMSLÖJD collection)
West Elm (through their LOCAL program)
Amazon (through Amazon Handmade marketplace)
Pottery Barn (through their Artisan Direct initiative)