Which major film studio pioneered the first widespread AR mobile app that allowed viewers to scan movie posters and see characters come to life with exclusive content?

The film and television industry has been rapidly adopting augmented reality technology to enhance production processes, marketing campaigns, and viewer experiences. From AR apps that bring movie posters to life to immersive promotional campaigns that blend digital content with the real world, studios are pushing boundaries. Test your knowledge about how AR is transforming the entertainment industry!

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