Which mythological creature was introduced in a 2011 packaging redesign that helped transform a struggling coffee brand into a billion-dollar success story?

Throughout history, brands have borrowed from mythology and folklore to create powerful brand identities. These ancient symbols carry deep cultural significance that resonates with consumers on a subconscious level. From Nike's winged goddess of victory to Starbucks' siren, mythological figures have been repurposed to represent brand values and create memorable identities. This trivia question explores how one iconic brand utilized folklore in a revolutionary packaging redesign that transformed their brand identity and market position.

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The Phoenix (La Colombe Coffee)
The Mermaid (Stumptown Coffee)
The Hippogriff (Caribou Coffee)
The Siren (Death Wish Coffee)