Which famous retail brand mascot was deliberately 'retired' in 2013, only to be brought back due to overwhelming consumer backlash and a viral social media campaign?

Brand mascots have been the friendly faces of retail for decades, but they're not immune to change. As companies evolve their marketing strategies, many iconic characters have undergone significant transformations to stay relevant with changing consumer tastes. Some mascots have been completely retired, others subtly updated, while a few have experienced dramatic makeovers that sparked public conversation. Test your knowledge of these retail brand ambassadors and their evolution in the modern marketplace.

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The Planters Mr. Peanut
The Geico Gecko
The Twinkie's King Ding Dong
The Staples Easy Button Guy (voiced by Kmart's 'Blue Light Special' announcer)