Which linguistic phenomenon did Google deliberately employ to transform its brand name into a widely used verb, enhancing its brand identity?

How well do you know the linguistic innovations that shaped modern brand identities? This trivia explores how language has been strategically manipulated by companies to create memorable brand identities that transcend cultural and linguistic barriers. From neologisms that became household terms to linguistic devices that trigger specific emotional responses, brand identity in linguistics represents a fascinating intersection of marketing psychology and language evolution.

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Anthimeria (using one part of speech as another, e.g., a noun as a verb)
Synecdoche (using a part to represent the whole)
Portmanteau (blending two words to create a new one)
Metonymy (substituting the name of an attribute for the thing itself)