Which gaming company pioneered the 'Game Master' (GM) system in MMORPGs, where paid staff would appear as in-game characters to provide real-time customer support to players?

In the competitive world of gaming, customer service innovations have transformed how companies interact with their player base. From direct developer engagement to sophisticated support systems, the evolution of customer service has become a key differentiator for gaming brands. Test your knowledge about a groundbreaking customer service approach that changed player expectations forever!

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Blizzard Entertainment with World of Warcraft
Origin Systems with Ultima Online
Sony Online Entertainment with EverQuest
Square Enix with Final Fantasy XI