Which classic novel inspired the name for Starbucks Coffee and features prominently in their original logo and brand identity?

Many classic works of literature have inspired iconic advertising campaigns and branding strategies. The intersection of arts and commerce has created some fascinating marketing phenomena throughout the decades. Test your knowledge about how famous literary works have been used in the world of advertising and brand recognition.

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• Moby-Dick by Herman Melville
• The Odyssey by Homer
• Treasure Island by Robert Louis Stevenson
• 20,000 Leagues Under the Sea by Jules Verne

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