Which retailer's 2019 Lunar New Year campaign featured the 'Modern New Year' theme that broke tradition by celebrating chosen family rather than biological family, resulting in a 15% sales increase in Asian markets?

Cultural celebrations and traditions significantly influence retail strategies worldwide. From Lunar New Year campaigns to Diwali promotions, successful retailers understand how to authentically incorporate cultural elements into their brand positioning. This trivia tests your knowledge about how major retailers have leveraged cultural traditions to create memorable campaigns that resonated with diverse consumer segments while respecting cultural significance.

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Estée Lauder
Sephora
Nike
H&M