Which retail giant first used color-coded geographic maps to track customer shopping patterns by ZIP code in the 1980s, revolutionizing site selection strategy?

Before digital heat maps and customer journey analytics, retailers had to innovate differently to understand geographic shopping patterns. This poll explores a fascinating moment in retail history when geography and consumer behavior analysis first intersected to revolutionize how companies approached market expansion. Test your knowledge about this pivotal development that shaped modern retail location strategy.

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Walmart
Sears
JCPenney
Target