Which global brand transformed their flagship stores with an immersive 'World Tree' (Yggdrasil) visual merchandising concept, connecting different product categories as realms of the mythological Norse cosmos?

In today's competitive marketplace, many brands leverage mythology and folklore in their visual storytelling to create powerful emotional connections with consumers. Ancient symbols, archetypal characters, and timeless narratives have proven remarkably effective in modern retail visual merchandising. This trivia question explores how a major global brand has successfully incorporated mythological elements into their retail experience to differentiate themselves from competitors and create a memorable shopping journey.

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IKEA
H&M
Apple
Starbucks