Which entertainment product launch generated the first 'midnight release parties' at retailers nationwide, creating a new standard for pop culture product releases?

The entertainment industry has seen some legendary product launches that transformed pop culture forever. These carefully orchestrated events combined retail innovation, consumer trend analysis, and marketing genius to create unprecedented demand. Test your knowledge about one of the most remarkable product launch phenomena in entertainment retail history!

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• Harry Potter and the Goblet of Fire (2000)
• Star Wars: The Phantom Menace toys (1999)
• PlayStation 2 console (2000)
• The Matrix DVD release (1999)

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