Which coffee chain deliberately launched its first international store in Tokyo in 1996, defying market research that suggested failure, because its executives believed Japan would set trends for the rest of Asia?

Product launches often leverage geographic features or cultural elements to create stronger brand connections. Some of the world's most successful products have used geography as a central element in their launch strategies, creating iconic associations between products and places. Test your knowledge about how geography has influenced major product launches throughout history.

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Starbucks
Costa Coffee
Tim Hortons
Dunkin' Donuts