Which sports retail giant first introduced interactive "test zones" where customers could try products in simulated real-world conditions (like basketball courts, treadmills, or climbing walls) before purchasing?

The sports retail landscape has been transformed by major companies pushing boundaries in customer engagement and store experiences. These retail giants have revolutionized how we shop for athletic gear through innovative approaches to physical spaces, digital integration, and exclusive partnerships. Test your knowledge about one particularly groundbreaking initiative in the sports retail world!

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Nike with their Nike Town concept in 1990
Decathlon with their Experience Zones in 2000
Dick's Sporting Goods with their House of Sport concept in 2015
Under Armour with their Brand House stores in 2013