Which famous author broke publishing records in 2007 by launching their new book with a midnight release party that included synchronized global events, resulting in 8.3 million copies sold within 24 hours?

In the world of arts and literature, book launches have evolved into strategic marketing events that can make or break a literary work's commercial success. Publishers and authors have created increasingly innovative product launch strategies to stand out in the crowded marketplace. Test your knowledge about some of the most creative and impactful book launch campaigns in recent literary history!

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• J.K. Rowling for 'Harry Potter and the Deathly Hallows'
• Dan Brown for 'The Da Vinci Code'
• George R.R. Martin for 'A Dance with Dragons'
• Stephenie Meyer for 'Breaking Dawn'

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